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George Pawlas's PR for PRincipals...

Create a Place for People in the News

Identify a prominent spot in your school -- a bulletin board or, preferably, a glass-enclosed bulletin board -- to display newspaper articles, pictures of children, special news items, or news of successes or awards bestowed on students, members of the faculty, or support personnel. These items can be left up for a week, a month, or all year. At the end of the school year, the items can be added to a photo album or scrapbook that will create an historical record of the school.

Read more practical tips from George Pawlas…

• Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
• Getting the Most Out of Parent-Teacher Conferences
• Newsletters: An Essential Tool for Every Principal
• Building Positive Relationships With the Media
• The Benefits of Being an MBWA Principal
• More Tips for Great Newsletters
• 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
• Support Personnel Are P.R. People Too
• Create a School Profile Brochure

Meet Dr. George E. Pawlas George E. Pawlas has written the book on PR for school principals -- literally! In The Administrator's Guide to School-Community Relations, Pawlas presents a treasury of practical tips and strategies for principals. The book includes hundreds of principal-tested ideas, illustrations, and templates to help you create successful school newsletters and other communication tools; use the media to your school's advantage; enhance parent and family involvement; work with the community and local businesses; deal with crisis situations; and much more. Pawlas has been an educator for nearly four decades. He has served as an elementary school teacher and principal, a district administrator, and a state education department consultant. Currently he is a professor of educational leadership at the University of Central Florida. In addition, Pawlas has authored dozens of articles and coauthored three editions of a book on educational supervision. He is a frequent presenter at local and national conferences.

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08/07/2006