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George Pawlas's PR for PRincipals...

Create Video or DVD Recordings of the School Year

By preserving the major events or significant happenings at your school on either a videotape or DVD, you will be making those events a part of the historical remembrances of the school year and your school's history.

At one of the schools where I served as a principal, we produced a video at each grade level. On that tape, the major activities or events for the grade level were recorded. Before the event itself was recorded, a small sign introducing the activity was made and videotaped. That saved the need to insert title slides later.

At the end of each grade level's video we added video of whole-school activities, such as musicals or visits from special people, which were significant parts of that school year. Tapes were sold for a nominal charge. Many parents bought more than one; they mailed tapes to grandparents and others.

The lasting values of these items cannot be measured.

Read more practical tips from George Pawlas…

• Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
• Getting the Most Out of Parent-Teacher Conferences
• Newsletters: An Essential Tool for Every Principal
• Building Positive Relationships With the Media
• The Benefits of Being an MBWA Principal
• More Tips for Great Newsletters
• 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
• Support Personnel Are P.R. People Too
• Create a School Profile Brochure

Meet Dr. George E. Pawlas George E. Pawlas has written the book on PR for school principals -- literally! In The Administrator's Guide to School-Community Relations, Pawlas presents a treasury of practical tips and strategies for principals. The book includes hundreds of principal-tested ideas, illustrations, and templates to help you create successful school newsletters and other communication tools; use the media to your school's advantage; enhance parent and family involvement; work with the community and local businesses; deal with crisis situations; and much more. Pawlas has been an educator for nearly four decades. He has served as an elementary school teacher and principal, a district administrator, and a state education department consultant. Currently he is a professor of educational leadership at the University of Central Florida. In addition, Pawlas has authored dozens of articles and coauthored three editions of a book on educational supervision. He is a frequent presenter at local and national conferences.

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07/25/2006